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March 13, 2013

FTC Announces Video With Tips for Mobile App Developers Video Provides Important Information on Advertising Rules, Privacy

The Federal Trade Commission has released a new video designed to give mobile app developers information they can use to ensure that their innovative efforts also protect the interests of consumers. Video provides important information on advertising rules (Truth in Advertising) and privacy (COPPA). Practice privacy by design. Get firm consent for material changes to privacy policy. COPPA requires parental consent when collecting personal information to children under 13. Collect only the information you need. Limit access to data to a need to know basis and dispose of data when you no longer need it. View the mobile app video at:

http://business.ftc.gov/multimedia/videos/mobile-apps

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